“Needs as understood”: How to start sales presentations — and conversations where you want to influence someone
I've written before about a student group from Columbia Business School I still contribute to long after graduation called InSITE that promotes entrepreneurship and connects students at several schools including Columbia, NYU, Harvard, and Stanford to entrepreneurs. A recent post on InSITE's blog by Lukasz Strozek, Stanford Business School 2014, described a challenge common in product development and entrepreneurship. It reminded me of a great solution I'll write below applicable to many situations where you want to influence people. The challenge Read that post for the details, but broadly it points out We care about products we create We want…