The overeager salesperson and why just understanding someone can undermine you leading them
Imagine you want a product and you know a store that sells it. You go to the store. Now imagine the moment you walk in, a salesperson walks up to you with the product you want---the same brand, model, color, and everything, even at a great price---and says, "I know what you want. Here's what you're looking for." It would make you suspicious, wouldn't it? Despite them offering what you wanted, you'd feel motivated to wonder how they knew and to look for reasons not to buy it, the opposite of their interest. You might not even buy it. Since…